Sony Bravia 98" Smart Tv_4K , 98X90L | FULL ARRAY | BRAVIA XR| 120 Hz | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Product Highlights

• See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™.
• Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR
• Picture and sound precisely aligned Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see.
• The entertainment you love. With help from Google. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

Features

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.
Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay.

Get high-quality 4K UHD movies on us with the BRAVIA CORE™ app.
Game Menu puts all your gaming picture settings and exclusive assist features in one place.

Amazing brightness. Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Intense contrast,feel the depth

Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra-realistic contrast in bright and dark areas simultaneously.

Sound harmonised. Pictures synchronised.

Whatever you're watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today's games. Want more? Pair with a PlayStation® 5 console for absolute immersion. 

Designed slim. Machined in metal.

Sleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what's important – the picture.

Contrast intensified.Depth amplified.

XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.

Auto Genre Picture Mode

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.