Sony 98" XR50 , BRAVIA 5 | XR Processor | Mini LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV 2025

Big on entertainment, easy to love

The big screen experience you've always wanted is here. Enjoy stunning pictures and room-filling sound that make every movie night unforgettable.

Cinema

Your home. Your cinema.

Every detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.

Picture

Impressive brightness, vividly beautiful colours

Bright, beautiful and full of life. Our TV brings rich colours and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch.

Sound

Cinematic sound—hear it all

Sit back and feel the sound transform your space. With two powerful side-mounted speakers reproducing clear sound from the screen, everyone is drawn into a movie night they won't forget

Home Entertainment

With BRAVIA Theatre, home becomes cinema

Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre home, an unmatched audio-visual experience

Smart

Entertainment you love. With help from Google.

Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you

Design

Harmonic Presence. Blends in naturally.

Everything in harmony. Our new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.

Game

Play Like Never Before™

BRAVIA captures the awesome graphics and soundscapes of today's biggest games. Pair with PlayStation®5 and PlayStation®5 Pro console for incredible immersion

Environment and Accessibility

Love the planet, smart for all

BRAVIA is designed to harmonise with people's needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony's devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.