Sony XR-75X90L | 75 inch | BRAVIA XR | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) (2023)

Product Highlights

• See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™.
• Amazing brightness. Piercing contrast. Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR
• Picture and sound precisely aligned Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see.
• The entertainment you love. With help from Google. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

All your entertainment upscaled to 3D surround sound

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.
Deep black, high peak brightness, and billions of accurate colors with Full Array LED and XR Triluminos Pro™.
Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay.
Get high-quality 4K UHD movies on us with the BRAVIA CORE™ app.
Game Menu puts all your gaming picture settings and exclusive assist features in one place.

Amazing brightness. Piercing contrast.

Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.

Intense contrast,feel the depth

Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra-realistic contrast in bright and dark areas simultaneously.

Sound harmonised. Pictures synchronised.

Whatever you're watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.

Game time. Be invincible.

Our BRAVIA XR™ TVs capture the awesome graphics and soundscapes of today's games. Want more? Pair with a PlayStation® 5 console for absolute immersion. 

Extended colour volume, now see every shade and hue

Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail

What you hear matches what you see

With Acoustic Multi-Audio™, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals.