Samsung 50" The Frame LS03F QLED 4K Art Mode Vision AI Smart TV (2025), 50LS03F

Tailor to your space with customizable bezels

Style The Frame to your taste with customizable bezel frames. Find the color that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.

What's included when you buy The Frame

 Enjoy exclusive perks when you purchase The Frame. Get access to Art Streams — a curated collection of 20 free artwork per month. And receive the first 2 months on us when signing up for a monthly Art Store subscription.

Find the right height for your space

Height Adjustable Stand

The Frame can easily be made to fit your home setup. With the adjustable TV stand design, you can set the TV to your preferred height and make room for a soundbar and other devices.

Where your artistic journey begins

Art Home

Discover handpicked collections, regularly refreshed by Samsung's curators. It’s more than just a gallery; it’s your personal gateway to a world of creativity and inspiration. Browse and explore an extensive array of artworks, and transform your living space into an evolving art sanctuary with Art Home.

Frame your most-loved moments

My Photo

Easily upload and exhibit your own photography—or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive

Stunning visuals for art and entertainment alike

Artful Picture Quality with QLED

Watch TV with exceptional QLED picture quality. Using Samsung's sophisticated display technology, The Frame produces a vibrant image with a wide range of colours and high brightness levels, so you can appreciate what's on your screen